A ladies streetwear project created in the myspace era aka 2007. A time when streetwear was heavily catered for men and there were no offerings for women. Early designs were hand printed, hand sewn, hand everything. After a big launch in 2010 at NIKE 1948 store, Swanz Fly gained a lot of positive press and products sold out within 2 weeks.
In 2014 Swanz Fly became a social enterprise. Profits from the sales were to fund community/youth projects under LONDON POSITIVE.
The HEAVY range was inspired by growing up as a tomboy in 90s London. The aim was to capture a moment of fearlessness and wanting to own your individuality. The artwork on the prints tell a story of empowerment. Thank you Ryan Brown for joining forces and making the story come to life.