A ladies streetwear project created in the myspace era aka 2007. A time when streetwear was heavily catered for men and there were no offerings for women. Early designs were hand printed, hand sewn, hand everything. After a big launch in 2010 at NIKE 1948 store, Swanz Fly gained a lot of positive press and products sold out within 2 weeks.

In 2014 Swanz Fly became a social enterprise. Profits from the sales were to fund community/youth projects under LONDON POSITIVE.

The HEAVY range was inspired by growing up as a tomboy in 90s London. The aim was to capture a moment of fearlessness and wanting to own your individuality. The artwork on the prints tell a story of empowerment. Thank you Ryan Brown for joining forces and making the story come to life.


Shot by Hannah Furness, Make Up Kate Lambie, Styling Jo Quinn, Model Abbey Young from Cliche models